SDG 11 Sustainable Cities and Communities
- AIM:
Promote an authentic, friendly, efficient and sustainable destination.
- ACTIONS DEVELOPED:
+ New tourism promotion campaign that values the countryman, focused on the people of Gijón, their way of living and the city’s own identity: Gijonomía.
+ Improvement and modernization of public roads in tourist areas.
+ Integration of pedestrian, commercial and tourist uses, beautifying the city and modernizing public roads, favoring commercial activity and tourist visits.
+ Promotion of economic and tourist development in the destination.
+ Creation of the Gijón/Xixón Reserva Gijón tourist experiences portal
+ Development of campaigns that seek to deseasonalize tourist demand in the destination: Stay in Gijón/Xixón Campaign, 50% Discount on tourist experiences.