SDG 09 Industry, Innovation and Infrastructure
- AIM:
Improving technological capacity as a tourist destination.
- ACTIONS DEVELOPED:
+ Implement the digitalization of Visita Gijón/Xixón work processes:
o Obtaining Gijón/Xixón Smart Tourist Destination certification.
o Apply the use of more efficient technologies throughout our value chain, CRM improvement, incorporation of the OptimizaData Analytics system…
+ Advance in digitalization for the attention and reception of visitors:
o Augmented reality tourist routes: Gijón Roman, Between centuries, Cimavilla, Botanical, Gijónomía, Muséu del Pueblu D’Asturies, Casa Natal de Jovellanos and La Guerra de España.
o Brochures and tourist guides in downloadable pdf format to offer the user the possibility of always having them at their fingertips.
o The main tourist resources of the city have identification plates with QR code.
o Direct channels of interaction with the visitor: WhatsApp Business.
o Virtual point in Infogijón so that users can express their satisfaction about the service.
+ Promote knowledge and use of digital tools in companies and services in the tourism sector.
o Organization of workshops related to innovation and the use of technology: Digitur Project-Digital diagnosis for companies.
o Design of tools available to professionals in the sector for their benefit and that of the destination: Gijón Data Lab.