SDG 16 Peace, Justice and Strong Institutions
- AIM:
Promote responsible and ethical management.
- ACTIONS DEVELOPED:
+ Promote transparency in tourism governance.
+ Publication of reliable information.
+ Development of tools to promote data transparency between the public management entity and companies. Gijón Data Lab.
+ Maintenance of the Q Tourism Quality Certification, with scope to Visita Gijón/Xixón, Infogijón and Gijón Convention Bureau.
+ Incorporate sustainability as a strategic pillar in the Gijón/Xixón 2021-2024 Tourism Marketing Plan, which pursues:
– Extend the culture of tourism sustainability among visitors, companies and tourism services, as well as among residents of the Gijón/Xixón destination.
– Attract responsible tourism demand, through product creation and marketing strategies aligned with sustainability, which allow access to audiences aware of sustainable development.
+ Measure the satisfaction index of the resident population with respect to tourist activity.